Slogan; every drop counts
Values; the values of this cleaning product are that it is effortless, lifts dirt as soon as the liquid is applied, its good on your skin, eco friendly and is also safe for children and pets, as no harm will be done, the texture of this unique liquid isn't like the others, it has a rich velvety feel to it. which will also feel good on the hands. not a lot of liquid would be needed, so this will make it last longer as well, this is a good value for money.
The target audience for this washing up liquid would be mums or even mums who make the men wash up.
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