ideas for advert

Product ; EZ does it

Slogan; every drop counts

Values; the values of this cleaning product are that it is effortless, lifts dirt as soon as the liquid is applied, its good on your skin, eco friendly and is also safe for children and pets, as no harm will be done, the texture of this unique liquid isn't like the others, it has a rich velvety feel to it. which will also feel good on the hands. not a lot of liquid would be needed, so this will make it last longer as well, this is a good value for money.

The target audience for this washing up liquid would be mums or even mums who make the men wash up.

ASA and OFcom

The ASA (advertising standards agency) are a regulatory agency who monitor the standards for advertisements that are produced in the UK. advertising companies have to get the approval of the ASA, to insure that they don't show any content which includes harmful, misleading or offensive information of any sort. If any adverts are not suitable for viewing, the ASA have the authority to ban, remove or make changes to the advert so that it doesn't portray anything which is not allowed.

OFcom is a communication regulator, it regulates TV, radio sectors, fixed line telecoms, postal services, mobiles and also airwarves. they protect the public from scams and dangerous practises. they are protected by the OFcom communications act 2003.