Analyse 5 adverts

Pepsi world cup commercial

http://www.youtube.com/watch?v=B3seELdiKXA

This particular advert is aimed towards everyone, because it shows unity between all the people as they participate in a fun game of football. But it is mainly focussing on the world cup as it shows the world class players, enjoying the game with the people of Africa. The main purpose of this advert is to sell their product also, which is Pepsi. By showing the viewers that the footballers are all ejoying a cold Pepsi on a hot day, they will also want to be part of that, as this shows that Pepsi is the drink of the World Cup. An ideal time for this advert to be broadcasted would be during the half time when all the players are taking a break. showing the advertisement at this paricular time will guarantee that millions of people who are watching the World Cup will see the advert.


Cadbury's gorilla advert

http://www.youtube.com/watch?v=TnzFRV1LwIo

This advert is aimed towards people who like Cadbury's chocolate, which is pretty much anyone. The advert portrays the feelings that the gorilla is going through, feelings such as enlightement and happiness. Using the song by Phill Collins ' In the air tonight ' is a clever feature due to it being such a well known song, and also having the gorilla playing the drums and being so into it will be remembered because its not something you see everyday, so maybe their aim was to make people think about and want Cadbury's milk chocolate everytime they see a gorilla or hear the classic hit song by Phill Collins.

Honda the cog advert

http://www.youtube.com/watch?v=_ve4M4UsJQo

This advert would be aimed towards mainly people who drive but also people who have big families and business men because the car is shown to be very spacious. The advert showcases all of the different components and parts of the Honda working together in different ways. it is shown in the way of the Rube Goldberg machine. This automatically makes the advert eye-catching and interesting to watch because it always has the viewers guessing. Personally, i think this advert has given this particular brand an advantage over other similar products due to the codes and conventions used, for example, the way the whole thing has been shot in unison.


Mini babybel advert 

http://www.youtube.com/watch?v=2j6CW0BzqLQ

This advert is aimed towards everyone people who like to eat cheese, but mainly kids because they are most likely to want something like babybel, because in the advert it shows a guy chasing the cheese. This would be enjoyable for a kid to watch and therefore they will ask their parents continuously to buy it for them. The advert portrays the cheese as irresistible because it shows the guy chasing it around the whole city and will stop at nothing until he gets it. The advert is very fun to watch because its eye catching and lively.